In the second half of the 19th century subsequent to sodas being mass marketed individuals started concerted scaling of mountains

Petrarch scaling Mont Ventoux in 1336 was a very notable deed. Mont Ventoux is 1910 meters high.

Concerted scaling of mountains takes off in the second half of the 19th century. The Alpine Club is founded in 1857.

Sodas are mass marketed in the second half of of the 19th century. Subsequent to sodas being mass marketed individuals started scaling thousands of mountains that were not ever climbed prior but could have been climbed. Sodas change how individuals move.

Individuals climbed various mountains prior the second half of the 19th century. Individuals however almost never  climbed  mountains  because mountains  were there. George Mallory attempted a scaling of Mt. Everest "Because it's there.'"

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